Global absorbent apparel brand, Modibodi made the news a few days ago, when the company was acquired by personal hygiene giant Essity. Only days after the announcement the company is back with a new product launch and is introducing its new Sweat-Proof Bra, designed to support breast sweat and shape comfortably to the body, to the world.
Modibodi’s new Bra helps trap everyday sweat due to hot climate or excessive sweating, using a unique patent pending, absorbent technology that absorbs up to 20 milliliters of liquid whilst maintaining its support and shape without wires, for superior everyday comfort.
“Our Modibodi Sweat-Proof Bra is a wire-free bra, made from recycled fabrics and biodegradable materials that support circular design principles and help make this product a luxurious yet highly functional choice.” says Kristy Chong, Modibodi Founder and CEO.
Designed to be absorbent, breathable and soft on the skin, Modibodi’s Sweat-Proof Bra is made with superfine merino wool that naturally locks odour away in both the cups and under-band, helping to regulate body temperature and absorb sweat to keep the wearer feeling dry. The water repellent outer layers help stop sweat leaking through to your clothes, whilst the unique recycled Power Mesh back ensures breathability.
“I’m so excited to launch our new Sweat-Proof Bra. The patent pending technology provides a solution to one of life’s most common issues, breast sweat, and we designed the bra to be super comfortable and stylish, giving you the confidence you need, no matter the situation,” says Kristy Chong, Modibodi Founder and CEO.