Last week Mae, a maternal health tech startup focused on providing critical resources to Black expectant mothers in the U.S. announced their soft-launch. ´The platform features a free birth planning tool that anyone can access, and free 15 minute consults with doulas for interested expectant mothers.

The platform’s founder Maya Hardigan explains: “Mae is a digital health platform that elevates the standard of care for Black women, with a focus on improving maternal health outcomes.  The initial feature set includes a culturally competent care marketplace enabling virtual and in-person connections with doulas and other maternal health experts, and a digital tools wraparound that informs and protects against the leading drivers of maternal morbidity and mortality: preeclampsia, cardiomyopathy, depression, and postpartum complications.”

Mae’s goal is to move the needle on utilization rates and clinical outcomes and to become a tool that reaches consumers at scale while being underwritten by health insurers – including Medicaid – who are eager to improve outcomes, reduce costs, and address long-ignored health disparities.

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