Sexual wellness brand Lovehoney has recently launched their biggest, fully integrated marketing and branding campaign “Love How You Love” in the U.S. The global campaign appears across out of home (OOH), digital and broadcast channels is a mixture of celebratory, nervous, excited, and relatable human moments that will leave viewers excited, curious, and open to exploring how they pleasure themselves and their partners.
“Our vision is to become the world’s leading sexual happiness brand, synonymous with a healthy, happy sex life,” says Helen Balmer, Global Director at Lovehoney. “We undertook extensive quantitative and qualitative research with US consumers to understand their motivations and attitudes towards sex and the role of sex toys. This identified that there is a big opportunity with current active users and potential considerer’s and that the Lovehoney brand is well placed to spark conversation between couples.”
The TV creative, running in 15 and 30 second spots and directed by husband-and-wife team Watts, shows couples and soloists up close, experiencing all the ways they love through a range of Lovehoney products. Words appear on screen with light animation to add personality, revealing playfully energetic ways to discuss the role that sex toys and lingerie play in our sexual happiness. At the end, viewers are reminded to Love How You Love.