Snuggs, Europe’s largest period underwear brand, has secured €5 million in funding from TripleB Capital, bringing its total funding to €12 million. The investment marks a significant milestone for the company, which has grown from a Czech startup to a leader in sustainable period care across seven European markets.
The company’s trajectory reflects a deliberate focus on European expansion rather than immediate U.S. market entry – a strategy that sets it apart from many European startups. Founded in 2019 by Linda Sejdova at age 23, Snuggs has already attracted over 700,000 customers and sold more than 3 million products.
“Menstruation is not a problem to be solved; it’s our superpower,” says Sejdova. “We want to connect periods with something beautiful and comfortable, not something hidden away.” This vision has resonated with consumers – the company generated €20 million in revenue in 2024 with positive EBITDA.
The brand’s success stems from its commitment to combining functionality with premium design. Sejdova spent two years developing the product, collaborating with textile engineers and recruiting designers from luxury brands like Agent Provocateur. This focus on aesthetics has paid off – their recent designer collection, Snuggs Iconic, sold out within two weeks of launch.
Starting in the Czech Republic and Slovakia, Snuggs quickly expanded into Germany, Austria, and the Netherlands before establishing a UK presence. The company now operates in seven markets with products available in over 3,000 retail locations, including major chains like DM and Rossmann.
The new funding from TripleB Capital, which has previously backed consumer brands like Doughlicious, will support Snuggs’ ambitious growth plans. “We aim to accelerate Snuggs’ expansion and amplify its impact on the international stage,” says Thomas A. Bata of TripleB. “As the market leader in Europe, Snuggs is uniquely positioned to extend its reach and set new benchmarks for innovation.”
While the company remains focused on strengthening its position in existing markets, particularly Germany, the Netherlands, and the UK, Sejdova doesn’t rule out eventual expansion beyond Europe. For now, however, the priority is “conquering Europe properly” before considering moves into other regions.
“Our mission is clear: to bring confidence and happiness to every person with a period,” Sejdova concludes. The company’s success suggests this message is resonating far beyond its Czech origins.
