Women’s health medtech company Hologic is launching its first ever consumer advertising campaign this month. The campaign will launch with a 30-second spot that features none other than *the* Mary J. Blige on NBC during the “Big Game” on February 13 and run through the Winter Olympics across NBCU television and digital channels.
The campaign titled “Her Health is Her Wealth” comes at a pivotal moment, as recent research shows that a staggering number of women missed annual breast and cervical cancer screenings during the COVID-19 pandemic. Additionally, a survey conducted by Hologic in January 2022 found that nearly 50 percent of women ages 16 to 54 have not seen a medical professional for a health screening in the past year.
“As a leader in women’s health, we are keenly aware of the obstacles facing women across the nation when it comes to making their health a priority — during the pandemic and beyond,” said Steve MacMillan, the Company’s Chairman, President and CEO.
Mary J. Blige adds: “”I’m a strong believer that a woman’s health is her wealth, and I’m proud to participate in this important campaign that puts that message front and center on the world’s biggest stage. I want women everywhere to know that real love means putting yourself first and prioritizing your annual screenings.”
Launching with the television advertisement, the site will continue to evolve throughout the year, incorporating new tools and services to connect women with information and access to diagnostic care regardless of geography. Beyond the broadcast spot, the campaign includes robust digital and social activations driving viewers to ScreeningsForHer.com, a digital experience providing health literacy and Well-Woman Exam resources for women and those who support them.