Frame Fertility, a platform for early identification of fertility risk and care navigation has raised $2.8M in seed funding. The round was led by Looking Glass Capital with participation from Flare Capital Partners, Great Oaks Venture Capital, Healthworx and Brand Foundry Ventures.

Frame was founded by husband and wife team Jessica and Corey van der Wal, who started the company in collaboration with a team of clinical and scientific experts and began piloting their solution with clinicians in 2021. Frame Fertility’s proactive solution empowers anyone that may want children someday to confidently take early action on their fertility health, and fill in the care gaps to improve overall health and drive better outcomes.

The company offers fertility assessments for individuals or couples, personalized 1:1 coaching, care navigation, educational content as well as discounted prodruct and services through Frame’s partners such as Oova, Fellow, Everlywell, Sunfish and Territory Foods.

Co-founder Jessica van der Wal explains: “We are excited about the significant momentum in the market and the opportunity to expand our impact through this fundraise. While employer coverage for fertility benefits is growing, today’s solutions are anchored around reactive, treatment-based solutions and often focused solely on women, who are only 50% of the equation. We need to help everyone get the care and support they need before it becomes a crisis; a better solution for people of all races, ethnicities, gender identities and sexual orientations, both single and partnered.” She continues: “Today’s consumers lack the support and guidance needed to best plan for expanding their families – often leaving them stunned and confused by an infertility diagnosis. I, myself, was overwhelmed by the whole experience,” said Jessica Bell van der Wal. 

“It was more than a year into our fertility process before I was finally evaluated,” adds Corey van der Wal.  “Let’s bring men and the LGBTQ community into the frame too. I was never asked about any infertility challenges, much less tested, even though 40-50% of infertility is due to “male factor” issues. And 63% of LGBTQ people planning families expect to use Assisted Reproductive Technology (ART), foster care, or adoption and are often literally left out of the picture. We have built an easy-to-use, research-based platform that puts everyone into the equation.”

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