Image: Foria

Sexual wellness brand Foria is now available in The Wellness Shop at Ulta Beauty. The leading retailer is continuously expanding its intimate wellness assortment. Foria now sells at select Ulta beauty locations as well as online on

Foria Co-founder & CEO Jon Brandon shares: “At Foria, we are thrilled to join The Wellness Shop at this exciting moment as Ulta Beauty elevates Intimate Wellness. For us, this partnership increases access to and education around intimacy, thus furthering our mission to make pleasure more accessible to all. We know many people seek support when it comes to intimacy and they have not always been able to access products or information to meet their needs and desires. This milestone represents a meaningful step forward and we’re honored to be among the first products joining this pillar of The Wellness Shop at Ulta Beauty.”

Penny Coy, Vice President of Merchandising at Ulta Beauty adds: “At Ulta Beauty, we are guest-centric in everything we do – and we know our guests’ beauty needs and wants are more interconnected to wellness than ever before,” says Penny Coy, . “We are thrilled to expand The Wellness Shop to reflect more self-care needs with our Intimate Wellness offerings and could not be happier to welcome Foria to the Ulta Beauty family. The innovative brand is committed to its consumers, continual education and efficacy and it is a welcome addition to our assortment.”

Foria was founded in 2014, and was one of the first brands to introduce CBD-based sexual wellness products. Ulta now carries its hero product the Awaken Arousal Oil with CBD, the recently-launched Breast Oil, best-selling Intimacy Sex Oil with CBD, CBD Salve, Intimacy Bath Salts, and soothing Relief & Intimacy Melts, among others.

Besides this new retail partnership with Ulta, Foria is also available at Nordstrom, Neiman Marcus, Madewell, Thrive Market, Saks Fifth Avenue, The Skinstore, Look Fantastic and more.

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