FLORA has teamed up with Clue to offer cycle-informed fertility insights.
Through the partnership, FLORA Fertility, an individually owned fertility insurance platform, will offer policyholders access to Clue’s premium membership – including cycle insights, predictions, and pattern analysis – to help them understand their reproductive health before starting treatment. Clue users will be introduced to Flora’s policies, which start at $15/month, to cover diagnostics, medications, IUI, and IVF for women ages 20to34.
“Clue has created a trusted space where women are already learning about their bodies and taking a more active role in their health,” said Dr. Christy Lane, co-founder and Co-CEO of Flora Fertility. “By bringing FLORA into that experience, we can help women turn what they are learning into a plan for the future. Clue provides the insights to understand their reproductive health, while FLORA gives them a way to prepare financially for fertility care they may need later.”
For many women, reproductive health education begins when they are already facing infertility. According to FLORA, 69% of Gen Z women are concerned about their future fertility, while 59% feel uninformed about their reproductive health. Theaims to provide information about reproductive health and fertility treatment options earlier, before women are ready to conceive.
“At Clue, our mission is to give people trustworthy information that helps them understand their bodies and make informed choices throughout their reproductive lives,” said Hugo Marshall, Commercial Director at Clue. “Partnering with FLORA allows us to bring fertility education into that conversation earlier and give our community more information as they consider what they may want for their futures.”
