O Positiv’s current lineup includes GOGO Fiber Gummy, GTFO Immunity Gummy, FLO PMS Gummy and more.

Today, FLO, the company behind the PMS Gummy brand, introduces O Positiv, a new parent brand to house new products across a diverse set of verticals. The brand’s design demonstrated efficacy, and social media success fought a century’s old stigma against periods. O Positiv is now looking to address equally common women’s issues by launching premium products with real results.

“O Positiv is more than just a period brand — it’s a wellness destination for each aspect of a woman’s life, which is why we have products that help boost immunity and aid digestion, as well as fight PMS symptoms,” said Brianna Bitton, co-founder. “Our gummies are iconic candy ring shapes and the gummy product names all end with an O. When you see an O Positiv ring-shaped gummy, you know what you’re looking at.”

“The launch of O Positiv and the new website represent an exciting frontier as we tackle more diverse women’s issues as successfully as we’ve tackled PMS,” co-founder Bobby Bitton added.

O Positiv currently has three products in the market and dozens in the pipeline — including fresh approaches to classic vitamin staples as well as unique innovations through custom formulas. The brand is also bringing on Dr. Jessica Shepherd, OB/GYN and women’s health expert, as part of its medical advisory board for product advisement.

In addition to O Positiv’s announcement, the makers of FLO are debuting a new digital storefront, that will showcase new products designed to tackle common everyday problems women are facing, as well as acute issues that don’t receive enough attention.

Show CommentsClose Comments

Leave a comment