Expecting, a startup with the mission to bring transparency and credibility to the fertility market with a curated database of egg donors, surrogates, fertility clinics and agencies, has raised a $1M seed round from a group of US & Israeli investors. The company connects intended parents with fertility agencies and clinics and digitizes the recruitment process of egg donor and surrogate candidates, which makes it easier for intended parents to find their ideal match.
Expecting’s online database is user-friendly and free for intended parents. Users set their preferences to activate the advanced filtering and searching capabilities of the database, and choose their ideal candidate. Intended parents can also schedule online appointments with clinics and agencies directly from the platform, receive quotes and easily compare their options, as well as find a wealth of educational content about the process.
״Expecting was conceived by a group of people who witnessed first hand how arduous and confusing the journey to parenthood can be when you need to use fertility and surrogacy services. We wanted to streamline the process, digitize it and make it much easier to start the journey”, said Nadav Raanan, Expecting’s Co-founder and CEO. “We leveraged our collective experience in machine learning, data and digital marketing to create a platform that will serve as the one single destination for both intended parents and providers. No more researching and navigating numerous agencies, no more waiting in line for months for available surrogates. Now all the options are online and easily accessible”.