Motherbeing, an Egyptian femtech platform focused on women’s health, has secured investment as part of Madica’s latest $800,000 funding round for African startups. The company, co-founded by Nour Emam and Yousef Elsamaa, will receive up to $200,000 along with 18 months of comprehensive support through Madica’s investment program.
Motherbeing empowers Arab women through its digital health platform Daleela, which provides convenient, frictionless, and secure wellness services. The platform features an AI health assistant offering bilingual expert-approved answers to health questions, medical consultation services for contactless diagnoses and treatments, and educational programs covering topics like menstrual health, PCOS, birth control, and nutrition.
“When Yousef and I started Motherbeing, our goal was clear: to empower women with knowledge and resources for informed reproductive health decisions, free from societal norms,” said Nour Emam, Co-Founder and President of Motherbeing. “Building this solution has been an incredible journey, and we’re thrilled to have Madica’s support in advancing our mission. We look forward to the program’s invaluable insights, opportunities, and support as we scale and improve health outcomes for women in the region.”
The Daleela app, available on both iOS and Android platforms, positions itself as an “ultimate health assistant” providing women with health information and instant access to doctors in a fast, discreet, and personalized manner. Users can receive quick contactless medical diagnoses and treatments from licensed doctors for various conditions including common infections, birth control, fertility issues, and skin and hair concerns—with responses in less than 24 hours.
Madica’s investment in Motherbeing is part of the pre-seed program’s entry into North Africa, which also includes funding for startups in Tanzania, Tunisia, and Morocco. Each selected company receives up to $200,000 along with a personalized curriculum, hands-on mentorship, two fully-funded founder immersion trips, executive coaching, and access to Madica’s global investor network.
Emmanuel Adegboye, Head of Madica, highlighted the program’s achievements in building a diverse portfolio: “In our first full year of investments, we made six new investments, bringing our total number of backed startups to 8. What’s particularly exciting is that we set out to build a portfolio with at least 50% gender diversity in their leadership teams. We are currently exceeding that goal in addition to a significant portion of our portfolio having female CEOs.”
Launched in 2022 and affiliated with Flourish Ventures, Madica aims to address structural gaps in Africa’s startup ecosystem by providing capital, mentorship, and structured support to founders in regions often overlooked for venture capital funding. The program is particularly focused on backing mission-driven founders building solutions in underserved markets.
