Christina Aguilera, the Grammy Award-winning singer-songwriter and entrepreneur, has been named Co-Founder and Chief Brand Advisor of Playground, a sexual wellness brand that creates innovative intimacy products designed to improve women’s sexual pleasure and health. Aguilera has long used her voice to challenge societal norms around female sexuality, and in her new role, she will continue to promote Playground’s mission of creating an open dialogue around sexual wellness while prioritizing women’s perspectives through safe intimacy products. She will work alongside Playground Co-Founder and CEO Catherine Magee and Co-Founder and Chief Product Officer Sandy Vukovic to break down stigmas and improve sexual wellness for everyone with groundbreaking intimacy products.
Playground believes that sexual wellness is an essential part of everyday wellness for every woman. According to statistics, six out of ten women struggle with arousal issues and sexual discomfort. As women invest more intentionally in their sexual experiences, they can see improvement in mood, health, and their intimate relationships. Playground’s products are made with clean, vegan ingredients that are free of harmful substances and specifically formulated to hydrate, soothe, and spark libido with plant-based ingredients that are like premium skincare for the vagina.
“I continue to encourage women to feel empowered while owning every aspect of themselves, and to treat sexual wellness as part of a regular self-care routine,” says Playground Co-Founder and Chief Brand Advisor, Christina Aguilera. “The category has largely been driven by a male dominated business model, with few products designed from inception for female specific sexual pleasure and health needs. I’m thrilled to be part of a woman-owned business, and building a brand where women can recognize Playground as a product that is speaking to them with an informed perspective.”
“What’s been missing in the overall health and wellness conversation is the role of sexual health. Christina is the perfect voice to champion female sexuality,” says Co-Founder and CEO, Catherine Magee. “She has always proudly embraced her sexuality and has been unafraid to share it with her fans through her music or her own voice. As Playground’s Chief Brand Advisor and Co-Founder, Christina has the platform to empower women to fully prioritize their sexual wellness.”
Playground is adding to the growing sexual wellness category with its FDA-approved debut collection of personal lubricants. The brand is founded and formulated by women, for women, and it champions all women to prioritize their sexual wellness as an essential part of their overall wellness.