To help remove the stigma around fertility CCRM Fertility has launched The F-Word Collection, an ecommerce shop that features a diverse collection of hand-picked products from women-owned businesses passionate about fertility. The shop is part of a larger campaign by CCRM Fertility to normalize the conversations about fertility and give people an easy way to show their support. Proceeds from the shop go to charities dedicated to advancing and improving fertility care.

CCRM (Colorado Center for Reproductive Medicine) Fertility was founded in 1987 and specializes in advanced fertility treatments, with deep expertise in in vitro fertilization (IVF), fertility assessment, fertility preservation, genetic testing, third party reproduction and egg donation. Unlike many other fertility clinics that outsource their specialists and testing needs, CCRM Fertility leverages its own data, as well as a dedicated team of in-house reproductive endocrinologists, embryologists and geneticists in order to deliver industry-leading outcomes. CCRM Fertility operates 11 fertility centers (including 30 offices) throughout North America.

“Today, one in eight couples struggle with fertility, and despite how prevalent the circumstances, fertility still remains a ‘dirty word.’ As the preeminent leader in fertility care, we aim to destigmatize conversations surrounding fertility and demonstrate that there is no shame in talking about fertility more openly. The F-Word Collection gives people a prompt through goods and wears to start that conversation,” said CCRM Fertility Chief Marketing Officer Constance Rapson. “Our goal is to not only drive increased awareness of this issue but also normalize what are often very painful and isolating conversations. We want to tackle the ‘F-word’ (fertility) head-on and help individuals find their voice.”

The F-Word Collection will be available through August 31.

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