Wearable

Oura Is Launching a Study to Understand Physiological Changes during the Menstrual Cycle

Oura, the company behind the famous Oura Ring that recently celebrated the sale of its 1,000,000 ring and is values at $2.5B, is teaming us with Inception Fertility, a North American fertility services provider for a research study that observes the physiological changes that occur throughout the menstrual cycle. Oura’s smar ring combines advanced sensor technology with an easy-to-use mobile app to…

Bellabeat Seeks FDA Approval for Its Ivy Health Tracker

2021 was an exciting year at Bellabeat. About a year ago the company first launched the pre-sale for Ivy, the newest addition to its family of health trackers and successor to Bellabeat’s Leaf, which according to the company had sold more than 2.2 million times at the time of the announcement. Last fall Ivy finally started to ship receiving somewhat mixed reviews…

The Ava Bracelet May Be Covered Through Your Employee Benefits

Essential Takeaways If you have fertility benefits through your employer, there’s a good chance Ava Fertility is a covered benefit. If you have benefits through Carrot and Ava Fertility is covered, you can get it here. If you have benefits through Maven Wallet and the Ava bracelet is covered, log in to your Maven account to check and learn how to claim…

Femtech Pioneer Elvie Adds New Funds Bringing its Series C to £70M

After announcing its Series C this past July, U.K.-based femtech company Elvie has now added to the round bringing the total raised to £70M. The new funds come from the co-founders of Blume Equity, as well as existing investors IPGL, Hiro Capital and Westerly Winds. The previously announced Series C was led by BGF, Blackrock and Octopus Ventures. The company plans to…

Why Wearables Company Bellabeat Is Investing $10M in Solutions and Research Targeting Postnatal Depression

Bellabeat, known for its wearable fitness trackers has recently announced that the company plans to invest $10M in research and solutions addressing postnatal depression this year. This investment is a call to action and aims to bring more attention to postnatal depression as well as incentivize institutes, companies, and clinics in the space to look for viable, holistic health solutions regarding the…

Babytech Company Owlet Goes Public

Owlet, a company building a connected and accessible nursery ecosystem that brings technology and vital data to modern parenting, today announced that it has completed its business combination with Sandbridge Acquisition Corporation, a special purpose acquisition company. The business combination and concurrent private placement, which were approved by Sandbridge’s stockholders at its special meeting held on July 14, 2021, provide over $135…

Launched: Brilliantly Warm, an App-Controlled Warming Wearable for Women who Have Had Breast Implant Reconstruction after Mastectomy

Brilliantly Warm, the app-controlled warming wearable for women who have had breast implant reconstruction after mastectomy is now available for pre-order. The device is made up of a warming pad that gets placed directly against the skin between the breast mound and undergarment. Brilliantly founder & CEO Kristen Carbone started the company in 2017 trying to solve a problem for herself. Her…

OvuSense Manufacturer Fertility Focus Announces the Launch of OvuFirst, a New Skin-Worn Sensor for Ovulation Tracking

Fertility Focus, the manufacturers of the OvuCore and OvuSense Pro family of fertility monitoring solutions, today announces the launch of OvuFirst, a unique patented sensor designed to measure skin temperature, providing women with an understanding of when to try and conceive naturally, and enabling them to determine what issues they may have trying to conceive. OvuFirst is targeted at women who wish…