News

Vara Teams Up with Mamotest to Launch the Company’s First International Breast Screening Unit in Mexico

German deeptech startup Vara has developed an AI-powered platform for radiologists that combines the strengths of humans and of AI to make both better. Today the company supplies AI technology to over 20% of German breast cancer screening units and in 2022 it is now getting serious about internationalization. To kick off this expansion Vara has joined forces with Argentinian healthtech company…

What’s New in Femtech This Week? (Feb 3, 2022)

Every Thursday we send out a curated newsletter on “all things femtech and women’s health innovation”. This is the latest edition. If you’re interested in subscribing, you can do so at the bottom of this page. Highlights Kindbody reaches unicorn status with the acquisition of fertility clinic network Vios Fertility Institute. Visiting Scientists: Maven launches two new programs inviting clinician innovators to help advance the company’s care model. Women’s…

Women’s Health Medtech Company Hologic Launches Its First Consumer Campaign Featuring Mary J. Blige

Women’s health medtech company Hologic is launching its first ever consumer advertising campaign this month. The campaign will launch with a 30-second spot that features none other than *the* Mary J. Blige on NBC during the “Big Game” on February 13 and run through the Winter Olympics across NBCU television and digital channels. The campaign titled “Her Health is Her Wealth” comes…

Ferring Introduces a New Grant Program to Tackle Gender, Health and Racial Inequalities

Forensic analysis of stone age human fertility to better understand why modern-day sperm counts are falling, and a project to support safe birth in rural Ethiopia by providing trained midwives and solar power kits, are among 17 winners of a new Ferring Pharmaceuticals grant program. The new program is designed to tackle inequalities and disparities in reproductive medicine and maternal health, reinforcing…

Elsevier Releases the Most Advanced Full 3D Model of Female Anatomy to Address Lack of Representation

About two years ago a (not quite accurate) model of the “female muscle system” and “milk ducts” went viral all over social media. And even though not accurate, the discussion that emerged was an important one. People started to wonder: How come I’ve never seen this before? In order to address this lack of representation of female anatomy, research publisher Elsevier has…

Kindbody Reaches Unicorn Status with the Acquisition of Fertility Clinic Network Vios Fertility Institute

We talked about Kindbody just last week when the company announced its expansion into DTC with ‘Kind at Home’, a new line of consumer products starting with fertility tests for both women and when. This week the company is making the news again with the acquisition of Vios Fertility Institute, a network of fertility clinics. The acquisition doubles Kindbody’s footprint in the…

Breathe ilo, Known for Its Breath-based Fertility Tracker, Expands Into Menstrual Health

Austrian Breathe ilo has been on our radar since 2019, when the company first took its breath-based fertility tracker to market in Europe. After two years the company is now expanding its product and offering to become a platform for holistic cycle health. Going forward the company plans to support women throughout their entire cycle, with a new standalone app that offers…

Marketing Sexual Health Solutions in Times of Ad Bans and Stigmatization: An Interview with wisp’s Head of Brand Jennifer Dwork

About two weeks ago the femtech world was in uproar yet again as the New York Times article “Why did Facebook reject those ads?” brought attention to the difficulties around advertising faced by many companies in the women’s and sexual health space. This most recent discussion was triggered by a new report released by the Center for Intimacy Justice (CIJ), a nonprofit…