DTC

WellSpring Consumer Healthcare Acquires Women’s Health Brand vH essentials

WellSpring Consumer Healthcare, a developer and marketer of over-the-counter (OTC) and personal care brands, has announced the acquisition of vH essentials from Wisconsin Pharmacal Company. The financial terms of the transaction were not disclosed. This acquisition marks a another step for WellSpring, which is backed by Avista Healthcare Partners, a middle-market healthcare private equity firm known for building growth-oriented healthcare businesses. vH…

Actress Naomi Watts and L Catterton Partner in Acquisition of Menopause-Focused Stripes Beauty

Actress Naomi Watts and L Catterton, a consumer-focused investment firm, have officially partnered to acquire Stripes Beauty, a company specializing in wellness products for menopausal women. Launched in 2022 by Watts, Stripes Beauty targets the beauty and wellness sector with a focus on the needs and challenges of menopause, providing personal care and beauty products, including nutritional supplements, skincare, haircare, and vaginal…

Women’s Health DTC Platform Unfabled Launches Consumer Insights Platform; Introduces New Range of Signature Supplements

UK-based women’s health and wellbeing platform Unfabled is launching Unfabled Labs, a new consumer insights and research platform aimed at driving innovation in the women’s health and wellbeing industry. The platform will leverage data from over 400,000 women and non-binary individuals to support the development of new products and services tailored to their specific health needs. “Significantly increasing the safe collection of…

Perelel Secures $6M Series A Funding Led by Unilever Ventures

Los Angeles-based Perelel Health, specializing in prenatal and postnatal vitamins, announced securing a $6M Series A investment, led by Unilever Ventures. Additional investors include Willow Growth and Selva Ventures. Founded in 2020 by Alex Taylor, Victoria Thain Gioia, and Dr. Banafsheh Bayati MD, OB/GYN, Perelel Health has shown consistent growth, evidenced by its year-over-year expansion. To date, the company has raised a…

Dr. Reddy’s Acquires Menopause Supplement Brand MenoLabs from Amyris in Chapter 11 Auction

Dr. Reddy’s Laboratories, a global pharmaceutical company headquartered in India, has acquired MenoLabs, a women’s health and dietary supplement brand, as part of Amyris Chapter 11 sales process. This acquisition was conducted through an auction, with Dr. Reddy’s successfully bidding $3 million for the women’s supplements label according to court documents. MenoLabs’ portfolio, now a part of Dr. Reddy’s offerings, includes seven…

Hey Freya Secures $500K in Angel Funding to Advance Women’s Wellness Through Doctor-Formulated Supplements

hey freya, a company dedicated to advancing women’s wellness, has recently completed a $500K Angel funding round led by Goddess Fun+d along with participation from other aligned investors and family offices. Founded in 2022 by Helkin Berg, Cecilia Tse, and Thara Vayali, hey freya has set its sights on offering a comprehensive solution to women’s top health concerns. Their solution encompasses at-home…

Ulta Beauty Partners with SOS for In-Store Product Sampling

Ulta Beauty, the largest beauty retailer in the U.S., has announced a partnership with SOS, the company set to transform wellness-on-the-go through its network of smart vending machines. the collaboration aims to enhance in-store product sampling by integrating digital elements into the traditional retail environment. As part of a trial program, SOS smart vending machines will be installed in 10 Ulta Beauty…

UK-based Bladder Care Startup Jude Adds $4.24M in Seed Funding Setting Sights on U.S. Market

Jude is the UK-based bladder care company, catering to people in mid-life who desire an active and independent lifestyle. The company offers online and on-the-phone assessments, tailored medical essentials, and holistic treatment plans that include supplements, kegel exercise plans, and bladder retraining programs. The startup has now raised a $4.24M seed round led by Eka VC, Joyance, Samos VC, and with grant…