Author page: Kathrin Folkendt

Report: The Future of Wellness 2020 (Global Wellness Summit)

In this in-depth report recently published by the Global Wellness Summit‘s research team, experts identify 10 future wellness trends: From the focus shifting from sleep to true circadian health, aging getting a cool rebrand, a surge in fertility and mental wellness technology and the rise of wellness music and the wellness sabbatical. Here’s the top 10 trends, they have identified: 1. Focus Shifts…

International Women’s Day 2020: Introducing better.

The other day an email landed in my inbox. “Are you doing anything for International Women’s Day at Femtech Insider?”. The embarrassing answer was no. Truth is I’d forgotten about it. Did I feel bad? Yep. But I also wasn’t quite sure what we could or should contribute. What’s a blog post going to change? What’s a social media post going to…

Are DTC Femtech Brands Missing the “Brick & Mortar Opportunity”?

DTC (Direct-to-consumer) is on vogue right now. Hardly a day goes by here at the Femtech Insider HQ without another health and wellness DTC brand popping up in our feed or inbox. For many companies in the femtech space creating online brands, engaging and selling to their customers directly is a first step, that’s often followed by a retail distribution strategy. But…

What’s a Sextech Hackathon, Bryony Cole?

About 2 weeks ago Melbourne saw its first sextech hackathon. The event was organized by Bryony Cole, the founder of Future of Sex, who has spent the past 3 years driving the conversation around the intersection of technology and sexuality forward and Gavin Heaton and Joanne Jacobs from DisruptersCo. Sextech is a $30 billion industry that no one really talks about. Yet…