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Lifestyle Brand Athleta Launches AthletaWell, a New Digital Platform for Women’s Wellness

Athleta earlier today announced the launch of AthletaWell, an innovative and immersive new platform designed to build loyalty, engagement and a community of empowered women. As a brand with a mission of empowering women and girls, the platform is rooted in these values and aims to create a community for women. AthletaWell is an integral part of Athleta’s evolution from a performance brand…

What’s New in Femtech This Week? (July 29, 2021)

Every Thursday we send out a curated newsletter on “all things femtech and women’s health innovation”. This is the latest edition. If you’re interested in subscribing, you can do so at the bottom of this page. You’ve found some of our exclusive Inner Circle Content. This article is only available for our Inner Circle Members. To read on: Sign in to your…

Digital Medicine Society: Healthcare Leaders Collaborate On Digital Inclusion Initiatives

The Digital Medicine Society (DiMe) is the professional society serving the digital medicine community, driving scientific progress and broad acceptance of digital medicine to enhance public health. Now the Digital Health Measurement Collaborative Community (DATAcc), a collaborative hosted by DiMe has announced its first two projects, which will bring together stakeholders from across the healthcare industry to pre-competitively collaborate on the challenge of diversity, equity…

Medical Device Company Materna Medical Raises $10M to Accelerate Growth

Materna Medical, a clinical-stage medical device company, has announced the completion of a $10 million Series A2 financing round. The round was led by Wavemaker Three-Sixty Health (Wavemaker 360) with new investors including Kimera Limited, Women’s Venture Capital Fund, Golden Seeds, Black Capital, Shatter Fund, and Astia Angels. Key existing investors also joined the syndicate including Band of Angels, Texas Halo Fund,…

B2B Women’s Health Platform Peppy Raises a £6.6M Series A

B2B Women’s Health Platform Peppy has raised £6.6M led by Felix Capital to further scale its digital health platform dedicated to menopause, fertility, pregnancy, and early parenthood. Previous investors Hambro Perks, Outward VC and Seedcamp also participated. The U.K. based company was founded in 2018 and offers consultations with experts in various ways. Services can be accessed via an app, that features…

Oova Launches Oova Kit, Its Urine-based At-Home Fertility Test

Oova has announced the official launch of Oova Kit, its at-home urine test that measures two key fertility hormones with the same accuracy as a blood test. Combined with an app, Oova tracks, predicts, and confirms ovulation, allowing women to fully understand their fertility. The U.S.-based femtech company was founded in 2017 by Amy Divaraniya and has received $1.5M in seed funding…