Blue Cross Blue Shield of Massachusetts has expanded its virtual care offerings with the addition of Visana Health, a virtual women’s health clinic operating across all 50 states. The platform will be available to most Blue Cross members, providing care for conditions ranging from menstruation to menopause, including complex conditions like endometriosis and polycystic ovary syndrome.
“It’s important that women have access to the services they need to take charge of their own health and well-being,” said Dr. Monica Ruehli, Blue Cross’ clinical director of reproductive health and gender affirming services. “Adding more options like Visana Health ensures we can show up for our members and better support women throughout their health journeys.”
According to Visana Health’s clinical research, one in three women have gaps in care, and women spend 25% more time in “poor health” than men. The platform aims to reduce wait times and prevent unnecessary surgeries, procedures, and medications.
“Women’s health includes high-cost, complex conditions. Yet, many women’s health conditions remain overlooked, and there is a critical lack of services to support women in these stages of their healthcare journey,” said Barbara Levy, Chief Medical Officer of Visana Health. “Visana Health and Blue Cross have a shared mission to ensure that women are heard, helped and supported at all stages of their health.”
The addition of Visana Health is part of BCBS Massachusetts’ broader women’s health initiatives, which include partnerships with Maven Clinic for reproductive health support, Cleo for family care, and Accompany Doula Care to address racial inequities in maternity care. The insurer also maintains its own specialized Reproductive Health Care team and offers services such as reimbursement for childbirth classes, breast pump savings, and lactation counseling.
