Pvolve, an omnichannel fitness company known for its functional fitness method, announced the initial findings of a clinical study conducted by the University of Exeter. The study, titled the Healthy Aging Study, examines the impact of Pvolve’s low-impact, resistance-based workouts on women aged 40 and above, comparing the results to those from standard fitness routines.
The study addresses a critical gap in women’s health research, particularly focusing on the physiological changes in aging women and their need for tailored exercise programs. Despite women’s significant presence in the $100 billion global fitness market, they have historically been underrepresented in consumer research, particularly in sports science. The Healthy Aging Study aims to shed light on the benefits of specialized exercise routines for women in the 40-60 age group.
The University of Exeter’s research revealed that the Pvolve Method, which emphasizes functional movement and proprietary resistance equipment, significantly improves muscle function, strength, body composition, and quality of life among participants. Notable outcomes include a 19% increase in hip and lower body strength and a 21% increase in full-body flexibility among women who consistently engaged in Pvolve’s routines.
Furthermore, the study suggests that Pvolve’s method positively affects various aspects of whole body health, such as lower blood lipids, increased lean muscle without an increase in total body mass, and improvements in hip function, lower body strength, balance, mobility, and stability. These findings are particularly crucial for women as they age, helping counteract natural age-related physiological changes like the loss of lean muscle mass.
The Healthy Aging study involved 72 women aged 40-60, who either followed Pvolve’s program or adhered to standard physical activity guidelines. The 12-week study involved objective and subjective assessments, measuring factors such as strength, muscle function, balance, mobility, flexibility, body composition, and blood health markers, alongside quality of life and enjoyment of exercise.
Dr. Nima Alamdari, Pvolve Clinical Advisory Board Member, Harvard-trained Physiologist, and Honorary Professor of Sport and Health Sciences at the University of Exeter, shared: “Age-related loss of muscle mass and strength is particularly important to counteract by women over forty because muscle mass and strength of women in their thirties already trends lower.” Adding, “The Healthy Aging Study is a first-of-its-kind, underscoring the efficacy of lower impact, functional fitness on women’s health outcomes, not only protecting and improving physical strength but enhancing women’s quality of life and wellbeing.”
Pvolve offers its fitness method through various platforms, including a streaming membership with over 1,300 on-demand classes, a two-way, live virtual studio, and targeted series. The company also operates physical studio locations in major cities and is expanding through franchises across the US and Canada.
