Unfabled, a women’s health and wellness platform, has announced a partnership with Boots, the UK’s leading health and beauty retailer, bringing its supplement line to 50 Boots stores. The Unfabled Essentials range includes six products designed to address women’s health concerns including poor sleep, bloating, and low energy.
“Our vision has always been to rewrite the consumer experience for women’s health,” said Hannah Samano, Founder and CEO of Unfabled. “Women face unique health challenges, with 90% experiencing difficult hormonal symptoms each month. Yet insight from our community indicates supplements and health products are often confusing, expensive, and rarely created with women’s input. Unfabled exists to change that. With the power of Unfabled Labs, we can create products women actually need, and we’re thrilled to see such demand for our Essentials range, now available nationwide in Boots.”
The products were developed using data from Unfabled Labs, the company’s consumer insights and research platform, which harnesses over 10 million data points and leverages insights from over 500,000 women and non-binary individuals, according to the company.
“It’s a dream to have Unfabled products stocked in Boots, a shop so many of us grew up with. Like Boots, our customer base spans all life stages, from puberty to post-menopause, making this partnership a natural fit,” Samano added.
The launch follows a significant year for Unfabled, which included securing a $1.6M seed round and launching both Unfabled Essentials and Unfabled Labs.
