Menopause brand Womaness has announced a new partnership with Ulta Beauty, the largest beauty retailer in the U.S. Starting today, Womaness will be sold in select Ulta Beauty stores and online. The partnership signals an important moment in retail by providing access and visibility to items that cater specifically to the needs of the 40+ woman – an often overlooked segment.

Womaness was co-founded in 2021 by Sally Mueller and Michelle Jacobs, born out of the desire to speak to and serve the 50+ million women approaching or in menopause, and dealing with the most common symptoms, from hot flashes and sleep issues, to light leakage and fine lines.

Womaness Co-founder Michelle Jacobs shares: “Our mission from day one has been to change the conversation around menopause and the women experiencing it. We want to be the first brand women think of when they think of menopause, offering them a collection of innovative products that address the most common (and often taboo) symptoms.”

Womaness Co-founder & CEO Sally Mueller adds: “We’re thrilled to be offering Womaness solutions to the Ulta Beauty guest. We’re here to make it easier for women in menopause to shop in the places they love to find the products they need to feel unstoppable. It’s a powerful moment that Ulta Beauty has recognized that women in this stage deserve to take up more space both in life and on shelves at retail.”

Formulated alongside a panel of menopausal experts including gynecologists who specialize in menopause, women’s health experts, and nutritionists and skincare experts who understand the ingredients that are most effective for menopausal skin, Womaness offers accessible and safe solutions in skin and body care, feminine care, sexual health, and supplements.

Ulta Beauty carries seven products from the Womaness line: Menopause Relief Supplement, Let Me Sleep Supplement, Active Glow Supplement, The Works Smoothing All-Over Body Cream, Let’s Neck Neck and Décolleté Serum, Coco Bliss Vaginal & All-Over Moisturizer, and Fountain of Glow Vitamin C Facial Serum. Each product retails for less than $40.

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