Wildflower Health has introduced Wildflower Care Connect, a national network of ancillary maternal health services designed to address critical gaps in maternity care support. The platform launches with more than 1,000 ancillary providers, including International Board Certified Lactation Consultants (IBCLC), prenatal and postpartum doulas, childbirth educators, and registered dietitians.
Leah Sparks, Wildflower CEO & Founder, shared: “Wildflower partners with providers and health plans nationwide to extend the model of OB care using integrated technology, data and services, which has provided unique insights into where and how additional support for maternal care is needed. Based on this experience, it’s clear that ancillary providers such as lactation consultants and doulas can meaningfully improve maternity care quality and outcomes. There is a significant gap in access that Wildflower is well-positioned to fill due to our payer client footprint, integration with OB providers, and modular patient-facing technology.”
The Care Connect platform aims to simplify access to maternal health support by:
- Providing a delegated credentialing partner for health plans and provider groups
- Streamlining administrative tasks, claims billing, and scheduling
- Ensuring consistent rates through a single contracted entity
- Enhancing care coordination and patient experience
Donna Sinnott, Wildflower Maternal Health Services Director, commented: “Too often families are left to navigate pregnancy and postpartum without adequate support, overwhelmed with questions. Our expanding network of dedicated professionals is here to bridge those critical gaps, providing trusted answers and resources to empower families to achieve their health goals.”
Through its risk identification capabilities, Wildflower Care Connect can detect early warning signs of complications and ensure high-risk patients are escalated to appropriate case management teams. The service complements Wildflower’s existing Health Advocate and Health Coach program, which is already integrated with OB/GYN practices.
