Healthcare has seen an influx of direct-to-consumer (DTC) digital health companies in recent years – a trend connected to a larger shift towards consumer-driven healthcare. DTC isn’t a new concept and has already played out in numerous other industries, such as the beauty space, which has embraced DTC and independent brands built on the support of their communities and bypassing the way “things are usually done”.
The DTC trend is omnipresent in the femtech space already today. In this session we want to take a look beyond what is, explore what’s next and identify trends at the intersection of beauty and women’s health together with Beauty Independent senior editor Claire McCormack.
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