SOS, a female-founded company specializing in smart wellness vending machines, has secured $7.6M in funding through strategic partnerships. The investments include a $2.6M round supported by Wasserman Ventures and a $5M round led by Urban Us Capital. The funding will be utilized to expand SOS’s network of vending machines across sports arenas, entertainment venues, and college campuses. The company aims to provide an inclusive wellness experience and offers free period care products. Wasserman Ventures will leverage its extensive network to enhance the consumer and fan experience, while Urban Us Capital’s investment will support machine production and global expansion.
Thayer Lavielle, Executive Vice President of The Collective, Wasserman’s women-focused practice, has been appointed to SOS’s Board of Directors to help identify strategic opportunities for global growth and raise the visibility of women in business. Wasserman represents many of the world’s most iconic sports and entertainment figures, musical artists, brands and properties.
SOS Co-Founder & Co-CEO Susanna Twarog commented: “Aligning with Wasserman provides us the opportunity to work alongside a global partner who can help us open doors, shape our consumer narrative and scale our business to provide our wellness service and products to millions of fans and consumers. With this investment and Thayer on our board, we’re primed to grow our network, better serve our brand partners and change the on-the-go wellness game as the world knows it.”
SOS’s vending machines feature interactive touch screens and offer a range of health and wellness products from brands like Rael, Hero Cosmetics, and Luxury Brand Partners. The machines operate without physical cards and provide targeted advertising and educational content.
Darren Ross, Executive Vice President and Managing Director of Wasserman Ventures shares: “Given our sports, music and entertainment legacy, expertise and connections, we are well-positioned to make SOS’s forward-thinking technology an integral part of the fan experience of the future. The industry is long overdue for wellness innovation like this, and we look forward to supporting the SOS team in operationalizing it nationwide.”
Thayer Lavielle, Executive Vice President, The Collective at Wasserman adds: “SOS’s mission to elevate the needs of consumers – particularly women – through innovative technology is unique, filling a void in a fan’s experience at a venue while providing surprise and delightment. I am thrilled to join the board and work alongside two female founders who have had the vision to create a world where it is easier for anyone and everyone to live well.”
SOS has already placed over 100 vending machines in high-traffic areas, including Rockefeller Center, Fenway Park, and various public spaces in Boston. The funding secured from Wasserman Ventures and Urban Us Capital will ensure SOS is able to meet the growing demand for its vending machines, helping the company to accelerate machine production and invest in global expansion.