Ovulation tracking app Premom is adding four new membership tiers to its offering. The membership is designed to help women better understand and optimize their menstrual cycles to increase the likelihood of conception. Premom memberships include free at-home fertility testing kits, advanced AI ovulation predictions with patented image and interpretation technology to quantify a woman’s hormone tests, and customized, quality care and information from leading women’s health experts.
While the app remains free to use, paid tiers in this new freemium model offer additional benefits, like receiving Premom’s sister brand Easy@Home. This includes an ovulation predictor kit, physician-designed and interpreted cycle reports, personalized content and fertility expert services, and a curated content library. All membership tiers are available in the Premom Ovulation and Period Tracker (Android & iOS) for U.S. users only.
“For years, we have been dedicated to developing a successful path for women to achieve pregnancy faster. Premom offers significant advantages over other fertility apps’ memberships, including the best tools, expert services and customized education,” explains Premom CEO Sherry Liu. “Among all fertility apps offering memberships, we are the first to offer 24-hour turnaround time on expert service and free testing products. We have created a higher-value model by uniquely offering free fertility products and timely service from experts that is also comparatively more affordable.”