Oura has raised over $900 million in funding led by Fidelity Management & Research Company, valuing the smart ring maker at approximately $11 billion. New investor ICONIQ participated in the round, along with Whale Rock and Atreides.
The funding brings Oura’s total capital raised to approximately $1.5 billion. The company will use the funds to accelerate product development, expand global distribution, and invest in new health features and AI innovation.
Oura has sold more than 5.5 million Oura Ring devices since launching in 2015, with over half of those sales occurring in the past year. The company reported revenue of more than $500 million in 2024, doubling growth from the prior year, and is on track to surpass $1 billion in annual sales in 2025.
The Oura Ring tracks sleep, activity, stress, readiness, women’s health, and heart health metrics. The company recently launched Oura Ring 4 Ceramic in new colors, the Oura Ring 4 Charging Case, and Health Panels, which allows users to schedule and view lab test results directly in the Oura app.
David Shuman, founder of Lateralus Holdings and an Oura board member since 2016, has been appointed as the new Chair of the Board, succeeding Eurie Kim, who served in the role since 2019. Wen Hsieh, founding managing partner at Matter Venture Partners, will join the board. Hsieh previously served as a managing partner at Kleiner Perkins and chairman of the board at Ambiq Micro.
Oura was founded in Finland in 2013 and is headquartered in San Francisco. The company has over 1,000 ecosystem partners across wellness and medicine.
