Motherhood Care+, a femtech based in Malaysia, has successfully completed a seed funding round led by Care Ventures Group, a fund specializing in healthcare, wellness, medical, and AI technologies. The funding, finalized in December 2023 & announced earlier this month, marks a significant step for the female-led and female-founded company.
Founded in May 2023 by Tan Yew Aik and Goh Shze Yinn, Motherhood Care+ is dedicated to enhancing maternity care through a comprehensive range of products and services. These include confinement centers, confinement nannies, and wellness providers, all designed to support women throughout their pregnancy journey and the crucial first 100 days post-birth. Tan Yew Aik, with over a decade of experience in the postpartum care industry, and Goh Shze Yinn, with a background in finance and technology, bring a wealth of expertise to the startup.
“We are thrilled to partner with Care Ventures Group, whose investment underscores our mission to transform the maternity care and wellness landscape,” said SY Goh, Co-founder of Motherhood Care+. “With this funding, we plan to expand our platform and enhance our technology to streamline operations and optimize user experience. In the next six months, we aim to feature at least 750 confinement center rooms and 1,300 confinement nannies in the Care+ Members App, enabling us to better serve mothers across Malaysia and Singapore.”
Motherhood Care+ has achieved operational profitability within less than a year of its inception. The startup is set to launch its flagship technology platform, the Care+ Members App, in August 2024. The app aims to cater to 200 new mothers monthly by providing access to a curated selection of maternity care services.
“We are impressed with the traction and metrics that Motherhood Care+ has achieved in such a short period,” said Dato Eng, Partner at Care Ventures Group. “Both Tan and Goh are domain experts, combining extensive knowledge of the maternity industry with operational excellence in technology adoption and financial controls. I am excited to be part of this promising journey.”
The seed funding will support Motherhood Care+’s strategic initiatives, including merchant acquisitions, process optimization, and technology advancement. Over the next six months, the startup aims to onboard over 750 confinement center rooms and 1,300 confinement nannies onto the Care+ Members App, enhancing accessibility to quality maternity care services across Malaysia and Singapore.
