Mamava, the company behind freestanding lactation pods, and SimpliFed, a telelactation provider, have partnered to integrate virtual lactation consulting directly into the Mamava app – allowing parents to book appointments with board-certified lactation consultants (IBCLCs) without leaving the platform.
The integration uses SimpliFed’s APIs to enable automated insurance eligibility verification, provider matching, and scheduling within 24 hours. The feature will also be available to employers as a turnkey benefit.
It’s a logical pairing: Mamava has built a network of over 10,000 lactation spaces nationwide and a free app that helps parents find them, while SimpliFed provides the clinical expertise that parents often can’t access in person. According to the CDC, 60% of mothers stop breastfeeding earlier than planned, with common barriers including latching challenges, pain, limited access to clinical guidance, and the realities of returning to work.
“New CDC data is highlighting that 25% of moms are delaying prenatal care, which is driven by a lack of access to evidence-based maternal healthcare professionals,” said SimpliFed CEO and founder Andrea Ippolito. “Virtual lactation consulting removes geographic and scheduling barriers, helping more parents get timely, expert support wherever they are.”
“By partnering with SimpliFed, we’re extending that support beyond our physical spaces to include access to expert lactation care from certified medical experts,” said Mamava co-founder and CEO Christine Dodson.
