Obstetric care platform Babyscripts has partnered with fertility and family-building benefits company Kindbody to launch KindPregnancy, a co-branded virtual pregnancy and postpartum support program.
Through the partnership, eligible Kindbody members will have access to KindPregnancy, subject to employer participation. The program combines Kindbody’s family-building experience with Babyscripts’ digital pregnancy and postpartum engagement.
“Kindbody has built a powerful platform around the family-building journey, and this partnership creates a natural way to extend that experience into pregnancy and postpartum,” said Anish Sebastian, CEO and Co-Founder of Babyscripts. “By bringing Babyscripts’ digital maternity technology into the Kindbody ecosystem, we can help more expecting and new parents access personalized support through a benefit they already know and use.”
KindPregnancy will offer personalized guidance, educational content, checklists, blood pressure tracking, interactive tools, benefits assistance, and assessments. The program aims to streamline the care journey from initial fertility guidance through postpartum by standardizing ongoing support benefits.
“Building a family does not end with a positive pregnancy test,” said Dr. Fahimeh Sasan, Founding Physician and Chief Innovation Officer at Kindbody. “Our partnership with Babyscripts allows us to provide members with greater continuity, personalized guidance and meaningful support throughout pregnancy and postpartum, while giving employers a more comprehensive way to support members across more stages of the family-building journey.”
The news follows recent Kindbody clinic closures, ongoing executive suite changes, and rumors of an imminent restructuring – including a possible pivot to a virtual or clinic partner-based model.
