LOLA, a company focused on organic feminine care and reproductive wellness, has announced a new partnership with Barclays Center and the New York Liberty, the 2024 WNBA champions. As part of this collaboration, complimentary LOLA products will now be available in restrooms for all events at Barclays Center, marking the first time the Brooklyn arena will provide feminine care products free to guests.
“At LOLA, we believe that safe period care products with clean ingredients should be accessible in all restrooms, venues, and public and private spaces,” said Kelly Murphy, GM of LOLA. “Our partnership with Barclays Center and the New York Liberty is a significant step in supporting the everyday wellness of athletes and fans, and we’re excited to support their mission to provide young girls with the care and resources they need to participate in sports at all levels.”
Catherine Carlson, Executive Vice President of Global Partnerships at BSE Global, added, “We are thrilled to partner with LOLA, an organization that shares our commitment to empowering the local community and inspiring the next generation of athletes. The New York Liberty and Barclays Center are proud to support and uplift girls in sports by removing barriers to participation, helping them stay active, strong, and confident. This partnership also allows us to champion sustainability by providing eco-friendly products, ensuring that our efforts to empower today’s youth also benefit the planet for tomorrow.”
The partnership extends beyond product placement. LOLA will collaborate with the Liberty’s Brooklyn Basketball youth program, elevating select basketball clinics across New York City’s five boroughs. These clinics will focus on leadership training, athletic coaching, and goal-setting workshops, with complimentary LOLA products provided to participants.
Recognizing that menstrual cycles can be a barrier to sports participation, the collaboration aims to provide girls with the information and products they need to continue playing sports. Barclays Center’s decision to offer LOLA’s 100% organic cotton products aligns with its commitment to sustainability and environmental responsibility.
