Joi Women’s Wellness (Joi), a new femtech company, has launched in the US. The offering incluses hormone optimization and peptide therapy treatments available through a telehealth platform that is personalized and goal-based. Joi aims to provide a comprehensive approach to women’s healthcare that addresses the root causes of symptoms and creates customized treatment plans.
Joi offers personalized coaching and treatments that are science-backed and effective. Popular treatments include GLP-1 medications for weight loss, peptide therapies for gut health, inflammation, hair and skin health, energy, and vitality, and hormone optimization for mood, weight loss, better sex, and improved energy levels.
The companies services start at $25 for an online healthcare visit with one of its medical providers. Comprehensive labs can be completed to check key biomarkers, and a personalized health report based on lab results and health goals is provided. The patient determines which treatments they would like to move forward with, which are then shipped straight to their door. Joi offers 1:1 coaching, virtual check-ins, messaging, and private group coaching workshops to help patients stay on track to reach their health goals.
Founded by husband-and-wife Josh and Katy Whalen, who have experienced the power of hormone optimization and peptide therapies themselves and have since become experts on these treatments, Joi was developed alongside top medical experts specializing in anti-aging and regenerative medicine to help women take back control of their health.
Joi Co-founder & CEO Katy Whalen shares: “After struggling with infertility and then finally having my two children, I found myself frequently feeling fatigued, hormonal, and struggling with brain fog. It wasn’t until I began optimizing my hormones and using peptide therapy, that I started feeling like myself again. It was unbelievable to me that these therapies weren’t a regular part of women’s healthcare, especially as they go through the major hormonal and age-related changes postpartum and during perimenopause or menopause. Our mission at Joi is to make these science-backed and effective therapies accessible to women across the U.S. through an experience that is entirely virtual and highly tailored to their needs. It can be overwhelming to know where to start, especially if you’re new or unfamiliar, but Joi is designed to be with you every step of the way.”