Herself Health, a new healthcare technology company designed to deliver advanced primary care to women over 65, announced today its first clinic opening. The company received $7M in Seed round funding led by founding partner Juxtapose. Herself Health, co-built by Juxtapose and CEO Kristen Helton, will also welcome former President and CEO of WW (formerly Weight Watchers) and current partner at the Consello Group, Mindy Grossman, to its board.
Herself Health wants to be the first fully value-based advanced healthcare business focused exclusively on women. The company links women’s health goals with their life goals, taking into account a patient’s physical, mental, social, sexual, and spiritual needs. Herself Health clinicians start by performing an extensive interview and health evaluation to create a plan for care with their patients, which includes targeting common concerns like osteoporosis, weight management, and emotional well-being. The company hires top providers and trains them in geriatrics, delivering value-based care focused on patient outcomes. Herself Health is designed to serve the unique needs of women on Medicare, age 65 and up.
“With the launch of Herself Health, we are breaking the mold of one-size-fits-most healthcare, which traditionally falls short of providing the best care for women of this generation,” said Herself Health CEO Kristen Helton. “Our innovative and patient-obsessed care experience empowers women to keep growing bolder in mind, body, and spirit at any age.”
Helton brings a unique set of experiences to building modern, patient-focused healthcare delivery. She previously co-founded the integrated biosensor company Profusa and founded and led Amazon’s first foray into healthcare service, Amazon Care. Amazon Care is a virtual-first and on-demand service built first for Amazon employees and then expanded to serve other employers and their workforces.
“Kristen and Herself Health have created a model for healthcare that will give a wider population elevated and meaningful experiences they wouldn’t otherwise have access to,” shared Mindy Grossman, Herself Health’s latest board addition, who previously served as the CEO of WW. “I’m thrilled to partner with a founder and company who share the mission of democratizing wellness for all.”
Herself Health is taking an omnichannel approach, starting with the launch of its first clinic, opening today in Minneapolis. Soon, the brand plans to expand to include home-based and virtual care touchpoints. At its inaugural clinic, patients can be treated for geriatric health, women’s health, and weight management. Patients will work towards personalized goals alongside a patient care team who will provide care based on clinical evidence that identifies how conditions present in women specifically.
“At Juxtapose, we partner with leaders who have a proven track record and a clear vision for the opportunity ahead,” shared Jed Cairo, Founding Partner at Juxtapose, a leading creation-oriented investment firm. “From her work in research and startups to Amazon, Kristen has a strong track record of transforming insights around customer and patient-led needs into comprehensive and delightful healthcare experiences. We’re thrilled to partner with her as she works to redesign value-based care for the growing population of aging women.”
