Hello Alpha and The Beachbody Company, Inc. (NYSE: BODI) (“BODi”) have announced a strategic partnership that combines BODi’s fitness and nutrition programs with Hello Alpha’s virtual healthcare services. This collaboration aims to create a comprehensive solution for individuals seeking to improve their health and wellness through an integrated approach.
Hello Alpha provides virtual healthcare tailored to individual needs for over 100 conditions, including women’s health, hormone health, weight loss, primary care and more. The platform connects patients with board-certified medical providers for virtual doctor visits, at-home testing, personalized treatment plans, and ongoing support. BODi offers more than 140 fitness programs, nutrition guidance, and science-backed supplements designed to help members make sustainable lifestyle changes.
“This collaboration with Hello Alpha is a powerful new expansion of BODi’s offerings with an intention to support true health and wellness for BODi members,” said BODi Co-founder and CEO Carl Daikeler. “Our members can now take their health journey to the next level with comprehensive medical support and personalized insights from a licensed medical provider who will have the context of integrating their specific BODi program into their holistic healthy lifestyle, all from the comfort of their home.”
“This partnership with BODi complements our mission to provide our patients with access to convenient healthy lifestyle solutions for whole person care,” said Hello Alpha’s CEO Gloria Lau. “This partnership currently addresses two specific key areas of health, including hormone health and weight management.”
The partnership places particular emphasis on hormone health for women. Hello Alpha is particularly excited about BODi’s Belle Vitale program, which takes a comprehensive lifestyle approach to hormone balance through nutrition, fitness, and stress reduction techniques.
“Hormonal fluctuations are a natural part of a woman’s life,” said Dr. Loni Belyea, Chief Medical Officer at Hello Alpha. “But imbalances can lead to challenging symptoms like mood changes, sleep disturbances, and weight fluctuations. Understanding these changes through testing and expert guidance is crucial.”
The collaboration will also benefit Hello Alpha patients using prescription medication for weight management by providing access to BODi’s exercise programs. These programs are designed to help patients maintain fitness, preserve muscle mass, and achieve their health goals.
“Studies have shown the importance of combining strength training with weight loss medication to preserve lean muscle and improve long-term outcomes,” said Dr. Belyea. “Loss of muscle can hinder weight loss efforts and lead to other health problems. This partnership offers our patients a comprehensive approach to achieving and maintaining a healthy weight.”
While hormone health and weight management are the initial focus areas, both companies have indicated plans to expand their collaboration in the future. This partnership represents a significant development in integrated health services, combining medical expertise with structured lifestyle programs.
