FAMS, an app designed as a supportive copilot for parents, has successfully raised $400K in its pre-seed funding round. The round was led by SMOK Ventures, a venture capital fund known for investing in Central and Eastern European founders, along with contributions from angel investors such as Andrey Avsievich, Dmitry Smirnov, and Ilya Lesun.
The app, crafted by Belarusian expats and mothers Helene Malyutina (CEO) and Darya Kolkovskaya (COO), aims to reinforce the emotional bond between parents and children. FAMS provides effective strategies for common parenting hurdles, personalized child development programs, and daily rituals to foster healthy habits. With its 24/7 AI chatbot, the app ensures round-the-clock assistance for parents.
“Each of our investment decisions starts with the founding team. Helene is determined, eager to learn, analytical, and has a gift of attracting awesome people, all the traits required to be successful as a founder,” said Borys Musielak, Founding Partner at SMOK.VC. “The parenting app market is crowded with low-quality content, and I believe that FAMS has a chance to build something bigger than that: a global community, a safe place for parents to learn, exchange information, and connect with each other, a long-awaited manual for your child.”
The app arrives at a time when millennials represent the majority of young parents, and Gen Z is on track to become the predominant group of new parents in the coming years, which suggests that adaption of tech-enabled parenting tools is on the rise
Helene Malyutina, founder of FAMS, shared: “We live in a truly amazing time, when every family has a unity, and every family member individually has opportunities to reveal their full potential. The FAMS app offers a new way of understanding and managing the emotional climate in the family through learning with interactive stories. We do not teach parents how to live and what to do. Instead, we give them a choice and with the help of a simulator show them the consequences of their everyday communication choices.”
With the fresh injection of capital, FAMS is set to enhance its product development, increase user acquisition, and expand into new international markets. As a U.S.-based entity, FAMS is positioning itself as a comprehensive resource for parents seeking to nurture a supportive and trusting home environment for their children.
