E-Commerce Strategy: When FSA Deadlines Meet Holiday Shopping Momentum

Learn how leading DTC health & wellness brands capture FSA deadline & holiday revenue in the year’s biggest shopping season.

Are you ready for the biggest revenue opportunity of the year?

In just a few weeks, millions of dollars in FSA funds will expire – right as holiday shopping reaches its peak. Smart health and wellness brands are capturing both opportunities, and we’re here to show you exactly how.

What are FSA benefits? Flexible Spending Accounts (FSA) are pre-tax benefit accounts that millions of Americans use for health-related purchases. Here’s the opportunity: FSA funds expire December 31st (“use it or lose it”), creating massive end-of-year demand for eligible products. Products ranging from supplements and skincare to services, baby products and OTC medications are eligible – if you sell health or wellness products, you likely already qualify.

Join Femtech Insider and Flex on Nov 18 for an exclusive webinar where you’ll learn how leading DTC brands are turning the convergence of FSA deadlines and Black Friday/Cyber Monday into their most profitable period of the year.

What You’ll Learn:

• The Perfect Storm Strategy: Why the end of the year creates a unique buying momentum and how to leverage it
• Real Success Stories: Hear directly from brands successfully capturing both FSA and holiday revenue streams
• Data-Driven Insights: Flex will share conversion patterns and what’s actually driving results right now 
• Implementation Tactics: Practical strategies you can implement immediately – including quick wins for Black Friday week
• Holiday Campaign Integration: How to layer FSA messaging into your existing promotional calendar without confusing customers

Who Should Attend:

• E-commerce and marketing leaders at health, wellness, and femtech brands
• Brands offering HSA/FSA eligible products (or considering it)
• Anyone looking to maximize revenue in the final weeks of 2025 and beyond

Featured Speakers:

• Valentina Milanova (Founder & CEO of Daye)
• Esther Sedgwick (Founder & CEO of The Carry)
• Sam O’Keefe (Co-founder & CEO of Flex)
• Moderated by: Kathrin Folkendt (Founder of Femtech Insider)

Don’t miss this chance to unlock revenue you might be leaving on the table. Register now and get ready to make the most of the season’s biggest opportunity.

Can’t attend live? Register anyway to receive the recording.