Arya, a couples wellness platform using AI technology to help partners improve intimacy, has announced an $8.5 million Series A funding round, bringing its total funding to $16 million in under two years. The round was led by Ibex Investors, with participation from Play Ventures, Patron Fund, and BigBets.vc.
“There is a huge cultural shift in consumer spending. We spend billions on better sleep, nutrition, and our mental health, yet couples have come to realize that their intimate life is no different and requires investment,” said Offer Yehudai, co-founder and CEO of Arya. “Arya helps couples who want more – but don’t know where to start, or are afraid to voice what they really want.”
The platform, which serves more than 200,000 users across all U.S. states, uses AI technology as an “experienced best friend” to provide personalized recommendations and curated subscription boxes. Eighty percent of Arya’s customers are millennial women seeking to explore their sexuality with their partners.
“The relationship game, addressing 75 million couples in the US alone, has yet to be properly addressed by technology the way that the dating game has, and Arya has cracked what will amount to be an enormous category, starting with an intimacy solution,” said Laura Huff, COO at Ibex Investors. “Society and culture are moving at breakneck speeds to break down taboos and bring such subjects to the forefront. Coupled with the team’s phenomenal execution and their vast vision for couples wellness, we are excited to partner together on this journey.”
“Most couples aren’t failing at love – they’re struggling to keep the spark that dwindles years later. Add in that we’re all trapped behind screens, schedules, plus the fear of saying what we really want and we’ve got an epidemic of couples who are emotionally connected, but not physically satisfied,” said Shan Boodram, AASECT certified sex educator, ABS certified Sexologist and Chief Intimacy Officer at Arya. “Arya is empowering people to break taboos in intimacy by using technology, similar to wellness platforms for language learning, health analysis, and meditation. Our goal is to boost confidence, encourage exploration, and foster stronger connections. In short Arya offers a long term solution for long term couples who are committed to the journey of maintaining the errotic spark in their relationship – and not just on Valentine’s Day.”
The company was founded by Tomer Magid, former Head of Product at ICQ, and Offer Yehudai, who previously co-founded Inneractive and Fyber. The funding will be used to establish Arya as a household brand and develop partnerships with sexologists, practitioners, and brands in the couples and sexual wellness space.
