Earlier today Coral announced the launch of its new interactive sexual wellness app for couples. Backed by the country’s foremost sex-positive researchers, the app unlocks the new science of sexual wellbeing for partners of all gender expressions and sexual orientations. Launched in 2019, Coral has been among the pioneers in the sexual wellness market. Its new, secure and encrypted in-app messaging thread delivers guided intimacy exercises and playful daily prompts couples complete together, in-person or virtually.
“Thanks to a lack of sex-positive, pleasure-centric sex education, most of us have no idea how to talk about sex with our partners—much less work together to make it better,” said Coral CEO and founder Isharna Walsh. “Giving couples a safe, guided space in which to prioritize their intimate relationship was an important next step in our mission to make sexual wellness a vital part of wellbeing.”
Research overwhelmingly shows that a healthy sex life is essential to human happiness, yet sexual desire discrepancy impacts nearly all couples. The Covid-19 pandemic has posed new challenges, with 75 percent of couples reporting a decline in their sex lives, according to research conducted by Coral advisors Dr. Kristen Mark, the Joycelyn Elders Chair in Sexual Health Education at University of Minnesota Medical School, and Dr. Justin Lehmiller, social psychologist and Research Fellow at The Kinsey Institute.
“Researchers have learned so much over the past couple of decades about the science of sexual wellbeing, yet we can only reach so many people through private practice,” says Dr. Mark. “Coral provides a master class in evidence-based practices that meaningfully improve your sex life.”
Coral uses a playful, habit-building approach to steadily improve communication, curiosity and sensual awareness with exercises such as guided eye-gazing, developed by sex educator Zoë Kors, and mindfulness practices for sexual desire, created alongside UBC Sexual Health Laboratory Director Lori Brotto.
Want to learn more about how Coral got started? Check out our recent interview with Isharna Walsh here.
