Biologica has raised $7 million in seed funding led by Addition, with participation from Hawktail, Greycroft, True Beauty Ventures, Good Friends, Gabrielle Bernstein, and Katherine Schwarzenegger Pratt. The company launched with a suite of stage-specific daily supplements designed for the reproductive years, perimenopause, and postmenopause.
Biologica was founded by Liz Zwillinger and Joey Zwillinger, co-founder of shoe brand Allbirds. The company offers three products: Primary Essentials for the reproductive stage addressing mood, skin, and PMS-related symptoms, Midlife Essentials for perimenopause addressing irritability, sleep disruptions, and brain fog, and Postmenopause Essentials addressing cognition, bone strength, heart health, and cellular function.
“For me, the hardest part was never having a simple solution to help alleviate my hormonal symptoms that were worsening with age,” said Elizabeth Zwilliger, co-founder. “When I started talking openly with other women, I realized my experience wasn’t unique at all. We were all navigating the same shifts without clear support and many women were overwhelmed with all the options. Biologica became a way to finally give women targeted tools that meet us where we are, at every stage.”
Liz Zwillinger is a former family law attorney and mother of three. She developed Biologica after trying products that did not deliver consistent, targeted support for hormonal health issues.
“Biologica required me to listen in a completely new way because I’ll never personally experience the impact from hormonal fluctuations,” said Joey Zwillinger, co-founder. “As we developed our product, my lack of lived experience led me to lean on the wisdom of women from the focus groups we conducted and our 1,000-woman health study, to our expert medical advisory board, and of course, from Liz directly.”
Biologica built a medical advisory board of OB/GYNs, a breast-cancer surgeon, and naturopathic doctors focused on women’s health. Each formula uses clinically-studied ingredients at research-backed dosages. All three products include a targeted probiotic strain, Vitamin B-complex, and electrolytes to address digestive issues and lethargy that affect women across life stages.
The products are daily effervescent beverages without sugar. Each recyclable tin features a Greco/Roman-inspired relief for each hormonal stage.
“As women, our bodies and hormones go through so many changes through life and finding supplements that meet us where we are in those phases is always a challenge,” said Katherine Schwarzenegger Pratt, investor. “When I heard Biologica was all about eliminating that challenge and created a product that is made specifically for a woman at whatever phase her hormones are in, I was hooked.”
Biologica’s stage-specific Essentials are available at biologica.com for $70, with subscription options at $59 monthly.
The company is based in San Francisco, United States.
