“Everytime I would go to dinner with my friend, we would be in the car for about five minutes before her birth control alarm went off. When it went off, it always went one of two ways – she would skip her pill, or we would turn around to grab her pill, ultimately missing dinner”, shares Sammie Hasen a Georgia Tech student and the founder of Medsur, the company behind BCase, a first-of-its-kind birth control case that allows women to carry birth control pills alongside their phone alarm.
BCase officially launches today, just days before World Contraception Day, and is starting strong as the company was invited to participate in Pill Club‘s official World Contraception Day campaign #BirthControlLetsMe.
We took a moment to check in with Sammie Hasen on launch day today to learn more about the story behind BCase and her plans for the future!
Congrats on your launch today! What’s the story behind BCase and how did you develop it from idea to product?
We are so excited to be launching BCase on Thursday! The story behind BCase is an interesting one because it all happened because of one of my friends. Everytime I would goto dinner with my friend, we would be in the car for about five minutes before her birth control alarm went off. When it went off, it always went one of two ways – she would skip her pill, or we would turn around to grab her pill, ultimately missing dinner. This was not a rare occurence, and I started to notice how inconvenient birth control pills could be. I was about to go to sleep one night, and the idea hit me… birth control pills should be attached to the alarm. I wrote it in my notes application and went to bed. The next morning I woke up, and I immediately opened up SolidWorks and started designing BCase. I went through months of iteration within 3D software and 3D printing, then I did a beta test with thirteen uterus owners for thirty days. From that beta test, I was able to finalize the designs with their feedback in mind and move to manufacturing.
You’re launching on World Contraception Day and are part of Pill Club’s #BirthControlLetsMe campaign. What message are you hoping to convey?
I am so excited to be launching BCase this Thursday a few days prior to World Contraception Day, which is on the 26th. My team could not be more thrilled to be a part of The Pill Club’s #BirthControlLetsMe campaign because we have designed BCase with the goal of empowering uterus owners with access to their birth control pills. We are hoping to convey the message of the importance of birth control pills being taken consistently and how BCase can help you do so. Birth control should be easily accessible to all, and that is why we are so passionate about this event.
What’s next for BCase?
We have so many exciting improvements for BCase. Right now, BCase is designed to provide accessibility to as many uterus owners as possible. Due to our focus on widespread accessibility, we aren’t able to finetune our designs to make them more personalized for our users. Finetuning our designs is next for BCase because we want to empower all of our users to have the most convenient and enjoyable birth control pill experience as possible. The first thing we will be tackling is introducing a set of colors to choose from, so our users can decide which color they want for their BCase! We are working with our users now to decide which colors would be best!
