Campaign Manager, Account Based Marketing

Maven is the leading women’s and family healthcare company. Named the #1 Most Innovative Company in Health by Fast Company in 2020, Maven advances women’s health, family planning, and diversity in the workforce by empowering parents to plan or start a family while growing their careers. Employers love Maven because it helps lower their healthcare costs while improving their ability to attract and retain women and working parents. Founded in 2014 by Katherine Ryder, Maven has raised $88MM, and is backed by Icon Ventures, Sequoia Capital, Oak HC/FT, Spring Mountain Capital, Female Founders Fund, Harmony Partners, and individual strategic investors Reese Witherspoon, Mindy Kaling, Natalie Portman, and Anne Wojcicki.

Maven is looking for a growth oriented, Marketing Campaign Manager to drive the creation, execution and analysis of our lead generation efforts to build our B2B pipeline and accelerate revenue growth. You will partner closely with our Marketing, Communications, and Sales organizations to deliver cross-functional, multi-touch, multi-dimensional campaigns including both inbound and outbound tactics.

As the Marketing Campaign Manager, you will:

• Own the creation and execution of our account based marketing (ABM) campaigns including account prioritization and planning, research, campaign workflows and channel tactics
• Create campaign calendars in partnership with Sales to execute seamless ABM campaigns
• Partner with content to create compelling and engaging content based on buyer personas
• Collaborate cross-functionally with our communications, content, events and partnerships teams to support lead generation efforts for integrated campaigns
• Set metrics to measure channel effectiveness and continually optimize paid efforts in order to prioritize spend efficiently
• Continually test and learn, recommend new channels, acquisition approaches and A/B tests
• Analyze data to prove ROI and manage dashboards/reports to track campaign success

We’re looking for you to bring:

• 4-5 years of marketing experience driving account based marketing or demand gen programs for B2B organizations
• Proven track record of executing account based marketing campaigns
• Deep understanding of performance metrics (CPM, CMI, CPA, CPC, CPL & LTV)
• Experience with Hubspot, Terminus and Salesforce preferred
• Strong cross-functional collaboration and communication skills
• Experience in a highly analytical role
• Execution oriented mindset – with the humility, drive, and scrappiness to get it done
• Ability to multi-task in a high-volume, fast-paced and entrepreneurial environment without sacrificing attention to detail

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.

Benefits & Perks: 

Maven employees are united in their quest to improve the health and well-being of women and their families in our community. We seek to empower all of our team members to fulfill that mission and reach their full potential regardless of function, geography or experience level. That’s why we invest in our employees, who are our most important asset in achieving our mission. To that end, we offer:

• Choice of great medical, dental, and vision insurance plan options, including a plan for which the premium for Mavens is 100% covered by Maven
• Access to the Maven platform service and free Maven appointments for Mavens and generous credits for family & friends
• Free One Medical membership
• 401(k) plan
• Unlimited paid time off
• Monthly stipend for your choice of wellness benefits
• Weekly stipend for a *free* lunch
• One-time stipend to enhance your work from home experience (We will be working remotely until sometime next year!)
• A variety of virtual team events such as musical performances, game nights & happy hours
• 12 weeks parental leave and 2 weeks flexible time upon return
• Annual professional development stipend
• 1 month paid sabbatical after 5 years