Marketing Associate

The role

Modern Fertility is looking for a Marketing Associate to join our team on our mission to make personalized fertility information more accessible, earlier in life. In this role , you’ll be a valuable member of the marketing team who frequently works cross-functionally with the communications, community and design teams. Your main focus will be supporting our owned social channels as well as our campaign operations: from influencer outreach to asset development, to project management. You will also manage one-to-one relationships with our key external brand partners – primarily our influencer and affiliate community – to get the word out about Modern Fertility.

This role is a great way to learn marketing across different types of channels and we’re looking for self-starters and fast learners who are excited by trying anything and everything. You will have a direct impact on how we present our company and brand on every scale – from large brand partnerships and national TV ads to seasonal campaigns and evergreen social media initiatives. The ideal candidate is a strong communicator, self-motivated, detail-oriented, hyper-organized and excels at partnering with different stakeholders to meet deadlines and objectives.

The day to day:

Campaign management

• Coordinate integrated campaign planning across the marketing and communications teams.
• Proactively lead the creative development of video content, photography and other assets for our social and paid advertising channels from ideas through execution.
• Manage agency partners and contractors to ensure timely delivery of assets to hit deadlines for media plans and campaign calendars.
• Possesses analytical curiosity and the skills to measure and evaluate the success of our campaigns and incorporate learnings into future campaigns.

Social media management

• Plan and execute social campaigns, from feed posts to stories to live video sessions, that will drive engagement and brand awareness.
• With a deep understanding of both our brand and social trends, recommend which content we should share and create briefs for our content team to develop new assets.
• Assist in driving follower growth beyond the 50K+ today, engagement, traffic, and conversions across social platforms: Instagram, Facebook, Twitter, Pinterest.
• Pitch in with our Community team in triaging comments on our paid social ads 3x week and communicating trends to the team.

Affiliate and Influencer partner management

• Source, onboard, and nurture ongoing influencer relationships.
• Identify opportunities to leverage affiliate relationships to amplify our campaigns.
• Set our influencers and affiliates up for success with strong briefs, content, and assets that they can make their own while staying true to our brand.

What gets us excited:

• 2-4 years experience in a social media, marketing, or communications role — ideally for a consumer business or a marketing agency.
• Fluency of new marketing and social channels such as Snapchat and Tik Tok preferred but not required.
• Experience creating engaging, meaningful content that is true to our brand and supports business objectives.
• Campaign management execution that builds awareness, affinity, and engagement.
• Experience with video asset and social media content production.
• Project management skills to the max. Spreadsheets and to-do lists make you happy, and you aren’t afraid to pester people about deadlines.
• Strong interpersonal skills. You will often be the face of Modern Fertility to our agencies, influencers, affiliates, and community members.
• Have a passion for marketing and emerging brands.
• Ability to thrive in a fast-paced start-up environment.
• Ability to run projects independently and excellent communication skills.
• You’re passionate about women’s health and making health information more accessible for women everywhere.

About Us

Modern Fertility is a reproductive health company making personalized fertility information more accessible. We provide fertility hormone essentials, from at-home tests to digital tools and an online community, for anyone with ovaries — whether you’re trying for kids or not. Everything we develop is designed to give you more agency over your reproductive health, so you can own the decisions impacting your body and your future (whatever those decisions might be).

We’ve raised $22 million from Forerunner Ventures, Maveron, Union Square Ventures, First Round Capital, Box Group, #Angels and Y Combinator. We believe in hard work and good people–and we know that if you have them both–you can do things that make the world a better place.

At Modern Fertility, we believe that our diverse perspectives are our biggest strengths — and that embracing them will create real change in reproductive health. As an equal opportunity employer, we are committed to building an inclusive environment where you can be you.