Website Uqora
We’re Uqora 👋 — the people looking after your urinary tract so you can get back to living
Uqora’s Digital Marketing Manager will manage key digital marketing initiatives at Uqora, including program management for Uqora’s Adwords, Facebook and radio marketing in coordination with key agency partners.
About us:
Uqora makes innovative products for urinary tract health.
Uqora was born out of frustration—founder Jenna Ryan had 8 UTIs in one year. She knew she couldn’t stay stuck in this cycle, but didn’t realize how many people like her were struggling with the same issue. Turns out, UTIs are the second most common infection in the US, second only to the common cold. That led Jenna and her co-founder, Spencer Gordon, to partner with physicians and urologists, and build on the best research available to develop unique urinary health solutions.
Since launching in 2017, Uqora’s been able to help over 100,000 people get proactive about urinary tract health. Uqora is very focused on creating exceptional products and a vibrant, collaborative community of customers.
Uqora is a lean team with a big impact. Uqora launched in 2017, grew 14x in 2018, 5x in 2019, and is expecting 3x growth in 2020. As the 13th full-time hire, you’ll have the opportunity to meaningfully influence Uqora’s steep growth curve.
Who you are:
Goal-oriented; you are a resilient self-starter who views challenges as exciting puzzles to be solved.
Methodical; while you can zoom out, you naturally live in the details. You measure twice and cut once.
Strategic; you spend time understanding how your work contributes to the bigger picture and understanding the pieces that make the whole.
Collaborative and communicative; you find it easy to work with many types of people and communicate with ease. You’re comfortable leading and following, and believe collaboration is key to success.
A life-long learner; you keep up-to-date on evolving technologies and advertising methodologies. You’re naturally curious and continually push yourself to know more, do more.
A sampling of what you’ll be doing:
Working closely with multiple channel partners to optimize and scale paid acquisition campaigns; pushing innovation and ensuring quality (specific channels include Facebook advertising, SEM, TV and radio)
Obsessing over CAC by channel, refining attribution practices
Discovering and testing new, creative customer acquisition initiatives
Contributing to the overall discussion around Growth at Uqora (acquisition + retention + brand)
Required experience:
Proven experience working with at least a few of our primary customer acquisition channels
Core understanding of customer acquisition and relevant KPIs
Prior e-commerce experience
Additional details:
We’re baed in San Diego, CA, but we’ll accept remote candidates if they’re based elsewhere in CA
Full-time, salaried
Generous PTO policy (unlimited)
Health, vision and dental benefits