WellTheory has partnered with Instacart to integrate Instacart Health Fresh Funds into its autoimmune care platform. Approximately 300,000 eligible lives in WellTheory’s network will have access to grocery stipends for purchasing anti-inflammatory foods from local grocers on Instacart.
Fresh Funds are grocery stipends that can be used to purchase clinically recommended foods. Instacart reaches more than 98% of U.S. households, including 95% of those in food deserts and nearly 98% of households enrolled in SNAP.
“Nutrition is at the core of WellTheory’s mission to reverse the autoimmune epidemic, yet patients face real obstacles in translating clinical nutrition guidance into their daily lives,” said Claire Rudolph, Co-Founder and Head of Product at WellTheory. “There’s so much friction — from knowing what foods to buy to affording and accessing them. Our partnership with Instacart removes these barriers.”
WellTheory provides virtual care for autoimmune disease through nutrition, lifestyle changes, and personalized support from registered dietitians and board-certified health coaches. The platform addresses root causes of autoimmunity rather than symptom management.
“At Instacart, we believe food is one of the most powerful tools to support better health,” said Sarah Mastrorocco, Vice President and General Manager of Health at Instacart. “Through Instacart Health and our consumer technology, we’re helping partners like WellTheory integrate nutrition directly into patient care.”
