Zepp Health has acquired the core assets and intellectual property of Wild.AI, a women’s wellness platform that provides hormone-informed coaching for female athletes. The acquisition was completed at the end of August and includes Wild.AI’s technology and select leadership team members.
Wild.AI specializes in using physiological and hormonal data to help women optimize training, nutrition, and recovery based on their menstrual cycle and life stage. The platform serves both elite athletes and fitness enthusiasts, providing personalized insights from menstruation through menopause to improve performance and reduce injury risk.
The acquisition builds on an existing partnership between the companies, including a Wild.AI mini-app launched on Amazfit’s Active 2 smartwatch. Zepp Health, parent company of Amazfit, plans to integrate Wild.AI’s capabilities across its device ecosystem globally, starting in the United States.
“Our mantra of Train, Recover, Repeat found natural alignment with Wild.AI’s mission,” said Scott Shepley, Head of Global Marketing, Amazfit. “Rather than reinventing the wheel, we saw an opportunity to make it run smoother and faster—by integrating Wild.AI’s cutting-edge capabilities into our performance ecosystem.”
Wild.AI’s platform offers daily hormone-aware symptom tracking, integration with multiple wearable devices including Amazfit, Garmin, and Apple Watch, and adaptive training guidance based on hormonal shifts. The app also provides educational content and trend analysis connecting training load with hormonal phases.
“Wild.AI was born from a desire to build for women first—not as an afterthought,” said Hélène Guillaume, Founder of Wild.AI. “Zepp Health shares our belief that physiology-informed tools are critical for women to thrive in sport.”
The Wild.AI app will continue operating for existing users across iOS and Android platforms, maintaining compatibility with third-party wearables. Zepp Health plans to expand Wild.AI features across Amazfit devices while supporting the standalone app for non-Amazfit users.
Wild.AI’s approach is backed by 450 research papers and addresses training optimization across various life stages, including support for 148 different birth control methods. The platform also offers coaching tools, educational academy, and supplement products designed specifically for women’s performance needs.
Zepp Health operates globally with team members across the Americas, Europe, and Asia. Amazfit products are available in over 90 countries and the brand has won multiple design awards including the iF Design Award and Red Dot Design Award.
