Luma Fertility has raised $4 million in seed funding to expand its patient-first fertility services across India. The Mumbai-based startup was founded by serial entrepreneur Neha K. Motwani following her personal fertility journey and aims to address fragmentation in India’s reproductive healthcare system.
Peak XV’s Surge led the funding round, with participation from industry veterans including Ameera Shah (Metropolis Healthcare) and Vijay Taparia (B2V Ventures). The funding will support Luma’s plans to scale operations and meet growing demand for transparent, tech-integrated fertility services in India.
Luma operates a 6,000 square foot flagship clinic in Mumbai, described as one of India’s largest and most tech-forward fertility centers. The facility houses a state-of-the-art laboratory with in-house capabilities for IVF, egg and embryo freezing, and fertility assessments.
“In my own experience and after speaking to hundreds of women, it became clear that fertility care in India is broken. It’s optimized for systems, not people,” said Neha Motwani, Founder of Luma Fertility. “At Luma, we’ve rebuilt it entirely around the patient.”
The startup differentiates itself through unique features including a see-through embryology lab, dedicated care specialists for each patient, and India’s first integrated IVF app for patient tracking, report access, and medication guidance. Luma also offers at-home semen analysis, AI-based support through its LumaAI tool, and holistic services including nutrition, acupuncture, IV drips, and emotional support.
“Fertility care in India is at an inflection point. What drew me to Luma is their full-stack, customer-first approach,” said Ameera Shah, Executive Chairperson of Metropolis Healthcare. “Neha and her team are reimagining fertility with a clear vision to transform how care is delivered.”
Luma’s leadership team includes Chief Embryologist Chirag Shah, Medical Director Dr. Radhika Sheth, and strategic advisor Preeta Sukhtankar. The company plans to expand across Mumbai and into other cities within two years, targeting India’s growing fertility market.
“There is a clear need for consumer-first healthcare in India, especially in verticals like fertility,” said Vijay Taparia, Chairman of B2V Ventures. “Luma’s patient-first, outcome-driven approach paves the way for better care.”
The funding comes as India’s fertility market grows amid increasing awareness of reproductive health options and delayed family planning trends. Luma’s approach addresses common patient complaints about conventional fertility clinics, including lack of transparency, emotional support, and coordinated care.
The startup’s tech-integrated model combines traditional fertility treatments with digital tools and holistic wellness services, positioning it to capture market share in India’s expanding reproductive healthcare sector.
