Sexual wellness company Dame has acquired Chakrubs, a brand specializing in intimacy products made from 100% pure crystal. This marks Dame’s second acquisition following its purchase of emoji-themed sexual wellness brand Emojibator in early 2024.
“Dame has built a community of women that embrace sexual well-being, empowering individuals through educational resources, informative content, and supportive interactions,” said Alexandra Fine, Founder of Dame. “I love being part of creating this women-led community where we can uplift each other. Acquiring Chakrubs is a step to further promote the journey of self-love and add to the Dame family as we continue to evolve, break down stigmas, and take our power back.”
As part of the acquisition, Chakrubs founder Vanessa Cuccia will transition from CEO to Brand Director. “Chakrubs has always been sacred to me, and I want to protect its unique character,” said Cuccia. “I never felt that growth for the sake of expansion was the right approach, but now with Dame, I can recognize the potential to maintain what makes Chakrubs special, while providing the structure it needs to thrive.”
Chakrubs’ products are handcrafted from ethically sourced, never-before-owned crystals primarily from Brazil. Each crystal is believed to carry metaphysical properties supporting emotional release, spiritual growth, and self-healing. The products are designed to last a lifetime, offering a sustainable alternative to synthetic products.
