Equilibria, a functional wellness company that combines CBD e-commerce with wellness consultation services, has acquired Fleur Marché, a Gen-Z focued CBD brand. As the company looks to expand its offering of innovative, daily wellness solutions to women of all ages and stages, the acquisition brings together two female-led brands that share a mission of democratizing plant-based therapies such that all women have access to high quality wellness solutions.
“Since inception, Equilibria has been focused not just on premium products, but on an accompanying personalized service to help the idea of daily ‘wellness’ feel more concrete and easier to achieve. Whether you’re in need of products, functional wellness education, or personalized support, we want to be the name that women think of first when they find themselves in need of better ways to feel better,” said Equilibria’s CEO, Coco Meers. “Bringing Fleur Marché into the fold allows us to further demystify progressive plant-based therapies like cannabis for women of all ages, and we’re so excited to bring our female-focused missions together to serve women 18 to 80.”
The acquisition will see Fleur Marché and its team continue to operate independently, led by co-founders Ashley Lewis and Meredith Schroeder. Founded in 2019 by Lewis and Schroeder, former goop executives, Fleur Marché originally launched as an elevated, female-focused CBD marketplace but has since shifted focus to developing its own brand of plant-powered products that offer easier, healthier, more affordable ways to feel better.
“Throughout Fleur Marché’s lifecycle our goal has always been to help women be, feel and do their best. By partnering with Equilibria – a company obsessed with quality, efficacy, and innovation, whose uniquely hands on approach is improving the lives of its customers daily – we are so excited to deliver more products, reach more women and get closer to achieving a true wellness fempire that can serve women across spectrums of need, age, budget, and location,” said Lewis, Fleur Marché’s President.
As part of the acquisition, Equilibria will help Fleur Marché accelerate product development, optimize for innovation, and double down on national distribution.
Equilibria launched in the spring of 2019 with an innovative, personalized approach to functional wellness, starting with CBD. Founded by serial tech entrepreneurs Coco Meers and Marcy Capron-Vermillion, Equilibria’s mission is grounded in helping women find balance through efficacious plant-based therapies and personal 1:1 support.
