Women in Sport has teamed up with Getty Images to launch a curation of ground-breaking images and short films that challenge the way women going through the menopause are portrayed.
They showcase women who have experienced menopause, illustrating the joy of exercise and how it changed their lives building community, friendship, adventure, fun and camaraderie.
Women in midlife feel largely ignored, invisible and unimportant, and this is particularly true when it comes to sport and exercise. They are rarely portrayed in the marketing and the delivery of sport and exercise, and this needs to change allowing women to see relatable and inspiring imagery that showcases the endless possibilities that sport can bring. Women in Sport’s campaign #menopossibilities will share these stories and bring to light the challenges, barriers and opportunities that this life stage offers.Source: Women in Sport