All eyes are on femtech. Women’s health technology has taken the startup world by storm in recent years, introducing cutting edge health technologies and garnering over $241 million in venture capital funding so far in 2019. What was seen just a decade ago as a “niche” category is projected to grow to a whopping $50 billion by 2025. So what changed? Although the growth numbers are staggering, the need for innovative healthcare solutions for women is anything but new. At roughly half the global population, women make up a market of 3.73 billion prospective customers worldwide.
Looking to better understand or communicate the femtech market opportunity? This report is a great place to start.